The Viral Hook Library

Every viral video opens with one of a small number of hook patterns. This library breaks each one down: what it is, when it works, 10 real examples, and the psychology underneath.

Patterns are the theory. To see them in the wild, paste any TikTok, Reel, or Short into Hooksight and it will extract the spoken hook, the on-screen text, and a 0–100 viral score.